Cold sore market sales leader Zovirax Cold Sore Cream is back on national TV with a £850,000 campaign which will run from 7th January to 3rd February 2008.
It marks a return of the memorable and persuasive ‘Helmet’ TVC which effectively communicates the functional benefits of Zovirax Cold Sore Cream, whilst also tapping into how cold sores make consumers feel. The helmet symbolises the self consciousness of sufferers who often want to hide away.
